Design That Works, Not Just Looks Good
Good design is invisible — when it's done right, users don't think about the interface, they just get things done. Bad design creates friction, confusion, and drop-off at exactly the moments that matter. I design products that are both clear to use and good to look at.
The Process
I start with user flows before I touch visual design. Understanding what someone needs to do — and the context they're doing it in — shapes every layout decision. A checkout flow for a mobile user in a hurry is a different design problem than a dashboard for an analyst who lives in the tool all day.
What I Design
Landing pages that communicate the value proposition clearly and convert visitors into signups. SaaS dashboards and admin interfaces that handle complex data without overwhelming users. Mobile app screens that feel native and comfortable. Onboarding flows that get users to their first success as fast as possible.
Design Systems
If you're building something that will grow, I set up a design system in Figma — consistent components, defined spacing and typography, and a shared visual language that makes future design work faster and more consistent.
Handoff to Development
Designs that are beautiful in Figma but fall apart in code waste everyone's time. I design with implementation in mind and work closely with developers during handoff to make sure nothing gets lost in translation.