Build the Right Thing, Not Just Any Thing
Most product failures aren't engineering failures — they're strategy failures. Teams build something nobody wanted, or they build the right thing but add so many features that the core value gets buried. I help you figure out what to build before you spend months building it.
Discovery Workshop
I start with a structured workshop that maps your users, their problems, the competition, and your business goals. Not in a vague, hand-wavy way — in a way that produces concrete decisions about what to build first and what to leave for later.
MVP Scoping
The hardest part of an MVP is knowing what to cut. I work through the feature list and ask hard questions: does this directly solve the core problem? Would a user pay without this? Could I fake it to validate the assumption before building it? The result is a tighter scope that ships faster and tells you more.
Roadmap
After discovery I produce a prioritised roadmap — what's in v1, what's in v2, and what's probably never worth building. This isn't a document that lives in a drawer; it's a working tool I update as you learn from real users.
Tech Stack Recommendation
I also make specific technology recommendations based on your team, your timeline, and your scaling needs. Not whatever is fashionable right now — what makes sense for your situation.