A Brand That Works as Hard as You Do
For a tech company, your brand is often the first thing a potential customer sees before they've experienced your product. It creates an impression instantly — professional or amateurish, clear or confusing, trustworthy or uncertain. I create brand identities that make the right impression and hold up across all the places your company needs to show up.
Logo Design
I design logos that work — at large size on a website, small on a mobile screen, in a Slack notification, on a business card, and in black and white when needed. A logo that only works in one context isn't really finished yet.
Visual Identity System
Beyond the logo, a brand needs a consistent visual language — a colour palette that works together, typography that's readable and distinctive, and rules for how these elements combine. I build this as a proper system, not just a mood board, so anyone who creates materials for your company can do it consistently.
Brand Guidelines
I deliver a brand guidelines document that covers usage rules, spacing, colours with exact values, fonts with download links, and examples of correct and incorrect use. This means every designer or developer who works with your brand has what they need to get it right.
Launch Assets
Most clients need more than just the logo on day one — social media headers, presentation templates, email signatures, and website assets. I include these as part of the package so you're ready to launch, not scrambling to create them after.