Next.js property portal for the Chikkajala–Devanahalli airport corridor — faceted browse by builder, type and status, keyword-first project URLs, and Product/Offer schema describing real inventory.

Chikkajala Realty is a property portal for a single micro-market: the Chikkajala and Devanahalli stretch of NH-44 in North Bangalore, inside the Kempegowda International Airport catchment. I worked on the website as a full-stack developer. Most of the real-estate work in this portfolio is single-project microsites — one development, one page, one enquiry form. This is a different problem. A portal has to let someone arrive with a vague intention and leave with a shortlist, which means the browse layer is the product. Listings are navigable three ways: by builder (Brigade, Sobha, Embassy, Lodha, L&T Realty, Sattva, Total Environment, TVS Emerald, Century, Maia Estates), by property type (apartments, villas, plots, penthouses, row houses), and by construction status. The decision I would defend hardest is that each of those facets is a real page rather than a filter state in a query string. A builder page can carry an argument about that builder in this corridor; a URL like ?builder=sobha carries nothing, cannot be linked to, and cannot rank. The cost is that every facet has to justify its existence with content — a page that only lists three cards is thin, and thin pages drag a domain down rather than extending it. Project URLs are flat and keyword-first — /total-environment-tangled-up-in-green-devanahalli-bangalore/ rather than nesting under /projects/. Buyers search "project name + locality", so the slug matches the query rather than an internal content hierarchy, and the locality suffix disambiguates developments that reuse names across cities. The schema layer does real work here. The site emits RealEstateAgent, Organization, Product and Offer per listing, OfferCatalog across them, plus BreadcrumbList and a WebSite SearchAction. Property is one of the few categories where Product and Offer map cleanly onto the thing being sold — a name, a price, a location, an availability status — so the structured data describes actual inventory rather than restating the page title. That is what makes a listing eligible to be surfaced by an assistant answering "what is available near Bangalore airport under 2 crore".
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