Traffic That Converts, Not Just Traffic
A lot of SEO work produces rankings for keywords nobody searches, or visitors who bounce immediately because the content doesn't match what they were looking for. I focus on the traffic that actually matters — people who have the problem your product solves and are actively looking for a solution.
Technical SEO
Before anything else, the technical foundation has to be right. Crawlability, page speed, mobile performance, structured data, canonical tags, and proper indexing. If search engines can't efficiently crawl and understand your site, everything else is wasted effort. I audit and fix the technical issues first.
Content
Content that ranks is content that actually helps people. I identify topics where your audience is looking for answers, where the competition is beatable, and where ranking visitors are likely to convert. Then I help you create content that's genuinely useful — not keyword-stuffed articles that nobody wants to read.
Paid Advertising
For businesses that need growth faster than organic SEO allows, I manage Google Ads and Meta Ads campaigns with rigorous testing and optimisation. Every campaign is tracked to actual outcomes, not just impressions and clicks.
Reporting
You get monthly reports that focus on what's changing and why — traffic trends, ranking movements, conversion rates, and what I'm doing next. I don't hide behind vanity metrics.