Most Bengaluru startups I talk to about GEO have the same underlying problem: they are too new to have been written about. A two-year-old company has no encyclopaedia entry, no years of press, no accumulated third-party coverage — so when a generative engine tries to describe the category, it has nothing about you to synthesise from and describes your competitors instead. That is a different problem from being uncited, and it needs a different fix: producing the substantive material the model would otherwise be missing, rather than optimising pages you already have. Being in the same city helps because this work is mostly deciding what is genuinely true and specific about the product, which is a conversation with founders, not a task to hand off.
Get your business cited by ChatGPT, Perplexity and Google's AI Overviews — technical access, extractable content, and a consistent entity.
Read the full breakdownIt is the opposite — that gap is exactly the problem GEO addresses. A generative engine describing your category draws on whatever substantive material exists, and if none of it is about you, it describes someone else. The work is creating that material: clear category explanations, honest comparisons, documentation that states what the product does and does not do.
AEO is about being cited when someone asks a direct question. GEO is about being represented when a model generates an overview of your category — where it is describing the landscape rather than answering a specific query. They overlap, but the second needs breadth and substance where the first needs precise, quotable answers.
No, and nobody can. There is no placement to buy and no ranking to game. What is controllable is whether the models can read you, whether your content is easy to quote and attribute, and whether your entity is consistent enough to be recognised. Anyone guaranteeing citations is selling something that does not exist.
It blocks the crawlers, usually without realising. Site templates and SEO plugins frequently ship with GPTBot, ClaudeBot and Google-Extended disallowed in robots.txt. Google-Extended is the one nearly everyone misses — it governs AI Overviews and Gemini separately from ordinary indexing. The second most common cause is content that only renders in the browser, so a crawler sees an empty shell.
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Get your business cited by ChatGPT, Perplexity and Google's AI Overviews — technical access, extractable content, and a consistent entity.
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