Real insights on building reliable products — from the people shipping them.
WordPress has RankMath. Next.js has whatever you build. A deep dive into the SEO control panel behind this site — database-driven redirects at the edge, a 404 monitor, injectable JSON-LD templates and a dynamic sitemap.
Five years and seventy-plus shipped projects later, the things that actually made me a better engineer had very little to do with learning new frameworks. Here are the lessons I would give my earlier self.
Nobody overspends on AWS because of EC2. They overspend on NAT gateways, data transfer, orphaned volumes, log retention and idle load balancers. Here is how each one grows unnoticed and what to do about it.
A 60MB React Native app costs you real installs, especially on mid-range Android in India. Here is a component-by-component breakdown of what is actually taking up space, and the changes that reduce it most.
Tenant isolation, routing, caching and auth are the four decisions that decide whether your SaaS scales cleanly or becomes a rewrite. A practical guide to getting them right the first time in Next.js.
Most RAG demos feel instant and most RAG products feel broken. Here is where the seconds actually go in a retrieval-augmented generation pipeline, and the four optimisations that reliably cut latency without hurting answer quality.
Problems I actually hit while building — RAG latency, multi-tenant architecture, React Native app size, cloud costs. If a post exists it is because the problem cost me time and the write-up would have saved it.
Irregularly, and deliberately so. I write when I have something worth saying rather than to a content schedule, which means fewer posts with more substance in each.
Ask first, and yes in most cases — with attribution and a canonical link back to the original. That link matters, because without it both copies compete in search and neither ranks properly.