[DHARM/SY]
Project

GoodFurs

Next.js frontend and full SEO implementation for a puppies & dogs marketplace in India

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GoodFurs homepage showing puppies & dogs marketplace UI
Cover image for the GoodFurs case study, built for Rapyd Launch.

About this project

Built the public-facing UI and page templates for GoodFurs—an India-wide puppies/dogs marketplace with city & breed browsing, listings, blog, and FAQs. Implemented SSR/ISR pages in Next.js, reusable cards and filters, responsive layout, and lead CTAs (call/WhatsApp). SEO work included keyword research & IA, programmatic city/breed pages, canonical/robots, XML sitemaps, JSON-LD (FAQ, Article, Product/Offer & LocalBusiness), internal linking, and performance tuning for Core Web Vitals (image optimization, lazy loading, preconnect, critical CSS). Also set up GA4 + GTM and search console coverage fixes. Result: faster UX, better indexation, and solid ranking footprint across city/breed pages

Tech Stack

Next.jsReactTailwind CSSVercelGoogle Tag ManagerGA4Schema.org JSON-LDSitemap

Frequently Asked Questions

GoodFurs is next.js frontend and full SEO implementation for a puppies & dogs marketplace in India
It was built with Next.js, React, Tailwind CSS, Vercel, Google Tag Manager, GA4, Schema.org JSON-LD, Sitemap. The exact stack was chosen for performance, developer velocity, and a clean path to production.
I worked as Developer on this project for Rapyd Launch. I was hands-on across architecture, implementation, and shipping the work to production.
The active build window was Jan–Mar 2024. That covers initial scoping, MVP delivery, and the rounds of polish before going live.
Yes — you can visit it at https://goodfurs.in/. The "Visit Live Project" button at the top of this page links straight to it.

Details

Organization
Rapyd Launch
Role
Developer
Timeline
Jan–Mar 2024

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